Month-Long Giveaway Marks First Collaboration Between Renowned Kitchen Appliance Brand and an Online Social Network

LOS ANGELES -- -- the online social network and recipe exchange for people who are passionate about food - is teaming up with KitchenAid to give away a premium KitchenAid brand appliance each day throughout July. Appliances up for grabs include slow cookers, food processors, mixers and blenders. In addition, two Professional 600 Series stand mixers will be awarded as grand prizes at the end of the month.

"We're thrilled to be teaming up with KitchenAid to give away some truly amazing appliances," said BakeSpace Founder Babette Pepaj. "The Appliance-a-Day Giveaway rewards 'cookers and cakers' who are helping one another build the world's largest food social network." KitchenAid Senior Manager of Brand Experience Deb O'Connor added, "We're excited to be part of an initiative that truly redefines how culinary enthusiasts interact with each other." The BakeSpace Appliance-a-Day Giveaway marks the company's first collaboration with an online social network.

Each day in July, BakeSpace members who upload original recipes or refer new members will earn raffle tickets and be entered automatically into that day's giveaway; the more recipes and/or friends, the better the chance of winning. Each day's winner will be selected via a random drawing, and announced after midnight Eastern Daylight Time. A running tally of each member's daily and month-long point totals will be published on the site. On August 1st, the members who earned the most overall points during the month in each category will each win a grand prize.

The giveaway is open to all BakeSpace members. Membership is free, and joining the site takes just a couple of minutes.

Since it was launched in August 2006, the BakeSpace community has grown to include more than 10,000 members who use the site to post, search and exchange recipes, share culinary tips and build relationships with other food enthusiasts from around the world. Members can build their own "online kitchen," raid the site's "virtual pantry," upload videos, conduct their own live cooking classes and create blogs. BakeSpace was named a 2007 Webby Award Official Honoree. More information is available at

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. From countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars, KitchenAid now offers virtually every essential for the well-equipped kitchen. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit

*Based on a September 2005 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals when asked about refrigerators, ovens, cooktops, ranges, dishwashers, microwave ovens, electronic mixers, blenders, food processors and toasters.

Contact:    Erik Deutsch
ExcelPR Group
(323) 851-2300 x112
erikd [at]


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