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MEDIA CONTACT:

Erik Deutsch
ExcelPR Group
(323) 851-2300 Ext. 112
erikd@excelpr.com
@erikdeutsch

AD SALES CONTACT:

Babette Pepaj
(866) 538-2253 ext 103
babette@bakespace.com
@bakespace

SOCIAL MEDIA LINKS:

DOWNLOAD OUR APP:

“Cookbook Cafe” in iTunes

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Ranked in top 100 of “Food & Drink” Category

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BAKESPACE.COM BASICS:

Founded in 2006 as the “First Food-Themed Social Network”
Founded by Babette Pepaj, former TV producer turned Web entrepreneur
Launched Cookbook Cafe, the first DIY cookbook publisher (ebook and iPad app) in 2012
Launched the first food mentor program on BakeSpace.com in 2010
Babette Pepaj (our founder) is a regular on Fox Business (Social Media Advice for Small Businesses)
Babette Pepaj (our founder) has previously spoken at SXSW, Internet Week, Social Curation Summit, Startup Venture Summit, TECHmunch, BlogWorld, DigialLA, Social Media Week LA

RECENT AWARDS:

2012 Webby Awards: Best Community, Best Mobile Social App, Best Food Site
2012 IACP Awards: “Best Use of New Technology”
2012 LA Weekly “Best LA Startup”
2012 Taste Awards “Best IPad App”

VIDEOS:

Cookbook Cafe Intro

UPCOMING 2013 CONFERENCES:

TECHmunch Austin March 10th, 2013

Here’s what a few of our friends in the media have to say about BakeSpace..

“The closest thing to a Facebook for foodies is BakeSpace.com.” – USA Today

“Move over MySpace – now there’s something tastier! The newest social networking Web site to hit the scene is geared toward the food obsessed, and it’s called BakeSpace.” – CNET’s Chow.com

“The site is easy to use and full of dishes that everyday cooks might actually want to make. The space may be virtual, but the food is real.” – Scripps Howard News Service

“Charming in its simplicity, country kitchen aesthetic and ease of use, BakeSpace is an open invitation not only to bakers, but to cooks of all kinds.” – Bon Appetit

“The key to it’s appeal is the interactive design which encourages like-minded cooks to make friends over the internet.” – Washington Post

“If food defines you, there’s a new online gathering place for you to find the similarly obsessed, and its called BakeSpace. Now that’s a pretty great idea I have to say.” -Even Kleinman, Host of NPR’s “Good Food”

2012 RELEASES:

Social Media All-Stars Unite to Create “The Social Cookbook” to Benefit InvisiblePeople.tv September 18, 2012
TECHmunch Food Blogger Conference Returns to NYC May 18th to Spice Up Internet Week May 10, 2012
BakeSpace.com’s Cookbook Cafe eBook and App Publisher Earns Webby Award Honors April 10, 2012
Publish and Sell Your Cookbook as an iPad App and Web-Based eBook With BakeSpace.com’s Cookbook Cafe Feb. 29, 2012
TECHmunch Food Blogger Conference Comes to Boston July 24th July 6, 2012

2011 RELEASES:

BakeSpace.com’s TECHmunch Food Blogger Conference Returns to NYC June 11th May 25, 2011
BakeSpace.com Earns Triple Webby Award Honors April 14, 2011
TECHmunch Food Blogger Conference Returns to Austin March 11-13 Feb. 24, 2011
Going to Vegas for CES? BakeSpace.com Serves Up Foodie Survival Guide January 5, 2011

2010 RELEASES:

Cupcake Camp L.A. Brings International Cupcake Celebration to Hollywood on Nov. 20th November 3, 2010
BlogWorld Teams With BakeSpace.com’s TECHmunch to Make Food Blogging a Top Focus at World’s Largest New Media Conference September 23, 2010

2009 RELEASES:

2008 RELEASES:

BakeSpace Launches Mentor Program for Home Chefs; Creates New Recipe for Food Social Networking August 13, 2008
BakeSpace.com Earns Back-to-Back Webby Award Honors April 8, 2008

2007 RELEASES:

Free Online Group Cookbooks Are Gifts That Last Year-Round December 6, 2007
BakeSpace.com Marks One-Year Anniversary as Web’s Largest Food-Themed Social Network August 22, 2007
BakeSpace.com and KitchenAid Team Up for July Appliance-a-Day Giveaway July 2, 2007
Homemade Pet Food Recipes on BakeSpace.com May 03, 2007
BakeSpace.com Earns Webby Award “Official Honoree” Distinction April 12, 2007

2006 RELEASES:

BakeSpace.com Launched as First True Social Networking Site for Cooking Enthusiasts August 22, 2006

RECENT AWARDS:
	2012 LA Weekly Best of the Web Awards Best LA Startup
	2012 Webby Awards Best Social Tablet App Best Community Best Food & Beverage Site
	2012 Tasty Awards Best Mobile Apps
	2012 IACP (International Association of Culinary Professionals) Most Intriguing Use of New Technology
	2012 w3 Award Mobile Applications IM/Social Networking Innovative/Experimental Ebooks
	2011 Webby Awards Best Community Best Food & Beverage Site Best Social Media Site 2010 Webby Awards Best Social Network 2009 Webby Awards Best Social Network 2008 Webby Awards Best Social Network 2007 Webby Awards Best Social Network

RECENT PRESS:

	October 4, 2012 *Los Angeles Times* *How social media is like a recipe swap: Wanna slice of pie?* by Rene Lynch
	October 31, 2012 Mother Nature Work Best tips for taking photos of food in restaurants – read story by Robin Shreeves
	September 19, 2012 *Good+Tech* Social Media all-stars create “The Social Cookbook” to benefit InvisiblePeople.Tv – read story by Amy of Charity Ideas
	September 18, 2012 *Examiner* Social Media all-stars create cookbook for charity – read story by Jackie Silver
	June 5, 2012 Austin-American Statesman Food Matters: Web tool makes everyone an author
	March 30, 2012 LA Times BakeSpace and Cookbook Cafe out to ‘democratize’ the cookbook world
	August 8, 2012 The Digital Publishing Report BakeSpace.com Releases Cookbook Cafe, Cookbook App
	August 4, 2012 Macleans.ca Want to publish your own cookbook? There’s an app for that.
	April 15, 2012 eReader King Cookbook Cafe by BakeSpace Wins Webby Award - read story
	March 30, 2012 *Los Angeles Times* BakeSpace.com and Cookbook Cafe out to ‘democratize’ the cookbook world - read story by Rene Lynch
	March 24, 2012 TechCocktail BakeSpace’s Babette Pepaj: Female Founders Have an Underdog Advantage - read story by Kira M. Newman
	February 28, 2012 Sarah’s Favs Changing the face of culinary publishing? That’s what Babette Pepaj of BakeSpace is doing with the new Cookbook Cafe - read story by Sarah Evans
	February 22, 2012 Lalawag BakeSpace.com Launches Cookbook Cafe - read story by Geena Urango
	February 22, 2012 SoCalTech BakeSpace.com Launches iPad Cookbook Publishing Service - read story
	October 5, 2011 Healthy Blender Recipes The Blender Girl is Part of BakeSpace.com’s New Cookbook Cafe iPad App Launch - read story by The Blender Girl
	June 20, 2011 *The Wall Street Journal* Chefs Solve a Modern Kitchen Crisis: Recipe Clutter - read story by Aliza Dizik
	March 25, 2011 The National Post Overcoming the cupcake challenge and “Mompreneur” stigma - read story by Meghan Casserly
	February 2, 2011 *PC Magazine* Former Yahoo Expects Launch Social Recipe Site - read story by Jill Duffy
	December 27, 2010 Business Insider No, You Don’t Need to Work for a Big Company Before You Start Your Own – read story by Lisa Barone
	November 21, 2010 Daily Trojan Baked sweets for a good cause – read story by Lindsay Cummings
	November 21, 2010 *Los Angeles Times* After a cornucopia of sweetss – A Cupcake Camp – read story by Rene Lynch
	August 18, 2010 *Brandweek Magazine* BakeSpace.com Launches Series for Sabra Hummus



	April 16, 2010 *The Boston Globe* Cupcake Curmudgeon has had her fill – read story by Marcia Dick
	March 3, 2010 Minneapolis Star Tribune Baking with Technology – read story by Kim Ode
	December 3 2009 PR Web Web sensation Veronica Belmont to star in The Gloomers Holiday Episode (contest on BakeSpace.com) - read story
	December 7, 2009 Home Media Magazine Sony Cooks Up Marketing Campaign for “Julia” - read story by Chris Tribbey
	October 28, 2009 San Jose Mercury News Desperate to Eat Wisteria Lane Style? Whether it’s Scavo-style pizza, Susan’s burned mac and cheese or Bree’s muffins, ABC-TV’s “Desperate Housewives” always has had a food element. Now a collaboration between the sudsy show’s writers and BakeSpace.com, an online community for foodies, is putting Wisteria Lane’s cuisine online. Fans swap recipes and tips with the women of Wisteria Lane.
	August 10, 2009 SocalTech.com Interview with Babette Pepaj, Founder of BakeSpace.com – read story by Benjamin F. Kuo
	August 8, 2009 The Atlanta Journal-Constitution ‘Julie & Julia’ the toast of the foodie set. Meal and a movie: Fans build events around film about blogger and chef. Members of Bakespace.com, an online culinary community, got together for an advance screening at Phipps Plaza the other night.
	August 5, 2009 Mashable 15 More Fantastic Social Media Resources for Foodies – read story by Josh Catone
	July 10, 2009 BakeSpace.com selected as one of 11 Finalist Startups for Twiistup 6 Event in Los Angeles
	July 2, 2009 *Pittsburgh Post-Gazette* Online Cooks meet up here – read story by Gretchen McKay People who love to cook are, by nature, a convivial bunch. As evidenced by a recent first-of-its-kind “cookover” in Washington County, they’re also not averse to traveling hundreds of miles to spend time in the kitchen with friends — even those they previously knew only through the computer. This past weekend, Karen Radu hosted eight members of BakeSpace.com, an online food-oriented community created by and for people who enjoy baking and cooking, in her Nottingham home. They came from Michigan, Indiana, Ohio and New Jersey, and three brought their significant others along with gift baskets filled with goodies from their home towns and recipes to swap. Their host, meanwhile, greeted the girls with a giant sign and handmade aprons.
	May 9, 2009 *Wired* Food Web, Meet Interweb: The Networked Future of Farms – read story by Alexis Magdigal
	May 20, 2009 GateHouse News Service (Holland Sentinel) Trading Post: Cook Like a Desperate Housewife – read story by Kathryn Rem
	May 7, 2008 FishbowlLA BakeSpace’s CEO Talks with FBLA – read story by Tina Dupuy
	February 26, 2009 *Blisstree* BakeSpace.com, a Tasty Social Network – read story by Heather
	February 11, 2009 San Jose Mercury News BakeSpace & KitchenAid Unite for second annual Appliance-a-Day Giveaway
	December 24, 2008 Divine Caroline How to Start a Foodie Mom Blog – read story by Jennifer James
	November 12, 2008 CBS 42 BakeSpace.com – read story
	August 11, 2008 Mashable BakeSpace Relaunches with Better Tools for Cooks – read story by Kristen Nicole
OLDER CLIPS:	The Enquirer – MAKE IT: ‘DESPERATE’ WAFFLE April 29, 2008
If netizens use MySpace to hook up, foodies use BakeSpace to cook up August 25, 2006	“Desperate Housewives” Recipes on BakeSpace April 29, 2008
Sun News, The : FOOD Aug 30, 2006	Lansing State Journal: the HUB: Kitchen Tips from Wisteria Lane Only on BakeSpace.com April 11, 2008
Author: The Detroit News Kate Lawson Aug 31, 2006	BakeSpace.com earns back-to-back Webby Award Honors April 8, 2008
Web Report September 6, 2006	Oilman Offers Up Milkshake Ideas March 5, 2008
Media bites \| Feeding body and mind September 6, 2006	I Drink Your Milkshake Recipe March 5, 2008
Media watch: Read all about food September 11, 2006	You’ll . . . drink my . . . milkshake March 5, 2008
Flavorful memories: Tell us about them September 20, 2006	ON THE WEB: IT’S A WONDERFUL RECIPE February 27, 2008
Taste: Totally Wired September 21, 2006	CantonRep: You drink our milkshakes February 27, 2008
Bakespace.com. Does the name evoke myspace.com Nov 29, 2006	Find it Online, Food For Thought February 2008
Eating Up Cyberspace October 7, 2006	Finding Fellow Foodies Online February 12, 2008
Good Food with Evan Kleiman: Babette Pepaj introduces us to her new website, BakeSpace.com, which is like a MySpace for cooks. October 7, 2006	Recipes from the Pie Hole November 5, 2007
Babette’s Feast: Move over Friendster and MySpace—now there’s something tastier! October 24, 2006	BakeSpace.com now the largest food-themed social network August 22, 2007
Save room for 2 new food sites November 1, 2006	BakeSpace catching on worldwide August 5, 2007
Lifestyles/Taste: Web Site to See: BakeSpace.com November 1, 2006	An Online Community for Bakers August 2, 2007
2 New Food Web Sites Creating a Big Stir November 1, 2006	Cool Link – BakeSpace, A MySpace For Cooks July 18, 2007
Cupcake Interview: Babette of BakeSpace.com Monday, January 08, 2007	Love cooking, social networking? BakeSpace.com has both July 16, 2007
BakeSpace: Cooking, “caking,” and social networking January 12, 2007	BakeSpace.com – Social Networking for Cooking and Basking Enthusiasts July 11, 2007
Tiny Bubbles: Social Media Explodes in a Thousand Small New Ways May 7, 2007	BakeSpace.com: MySpace For People Who Like Cooking July 2, 2007
Food Networking June 2007	BakeSpace.com Promotes Waitress June 2007

Newsroom

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2012 RELEASES:

RECENT AWARDS:

OLDER CLIPS: