TECHmunch Austin 2010: Food Blogger Conference Roundup

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Austin is a great town! If you haven’t been, you should definitely put it on your travel to-do list. Not only does it have great food, but the people are incredibly warm and friendly. Last week I traveled to Austin to attend SXSW Interactive Festival. It’s basically a conference about technology and an excuse to party. This year (in addition to attending the conference) I created a food bloggers workshop to run parallel to the conference. It was also a chance for me to meet the local food scene.

And so TECHmunch was born.

TECHmunch is full day workshop for bloggers to bring them up-to-speed on all the latest tools and tactics for building buzz, improving SEO, growing their audience and helping them turn their blogs into profitable so they can focus on their blogs full-time. The Austin 5-hour intensive workshop was so much fun!

Special thanks to local food blogger Natanya Anderson of and Austin American-Statesman Writer Addie Broyles for helping us tap into the local scene and your participation in creating the recipe for the perfect blogger workshop — great conversations, terrific new friendships and tasty munchies (thanks Parkside).

Check out the photos from the event. I’ll be uploading videos for each session this week where we can continue the conversation on specific topics. I invite all our attendees to post a comment and share their experience with our readers –

“Connecting the Who with the What” Keynote by Cathy Brooks, Media Consultant, Founder of Other Than That and Exec Producer/Host of Social Media Hour.

Cathy Brooks, Media Consultant, Founder of Other Than That and Exec Producer/Host of Social Media Hour

Cathy Brooks

Benjamin Gauthey, Microsoft Tag, shares how easy it it so share information on the web with a simple personalized tag from Microsoft.

Benjamin Gauthey Introduces Microsoft Tag Program

The tag program was really handy at the bar –

Get the Recipes here: BakeSpace Martini & Steamy on the Rocks

“How to Leverage Traditional Media” with Addie Broyles, Food Writer for the Austin American-Statesman and and Anna Gonzalez from News 8 Austin. Moderator was Erik Deutsch, principal of ExcelPR Group.

Addie Broyles, Anna Gonzalez & Erik Deutsch

“Building Your Personal Brand” with Jaden Hair, Founder of and Food Columnist for the Tampa Tribune.

Jaden Hair & Babette Pepaj

“Blogger SEO Tips” with Tony Adam, MySpace, (formerly Director of Search Marketing for BillShrink, Yahoo! and PayPal), Sean Percival, Director of Content Socialization at MySpace and founder of and John Shiple CTO of Moderated by Serena Ehrlich, SVP Social Media for Startup Army.

Serena Ehrlich, John Shiple, Sean Percival & Tony Adam

“Making Your Blog ‘Go Viral’ and Building Community” with Webby-Award winner Ben Huh, Publisher of and

Ben Huh

“Selecting Content, Building Buzz & Growing Readership” with Nichelle Stephens, Co-Founder of Cupcakes Take the Cake, Emily Farris, Author of Casserole Crazy Cookbook and Cathy Erway, Publisher of the Not Eating Out in New York (blog) and The Art of Eating In. Moderated by Jaden Hair of

Nichelle Stephens, Emily Farris, Cathy Erway & Jaden Hair

“How to Monetize Your Blog via Advertising and Brand Relationships (the publisher’s perspective)” with Babette Pepaj, Founder of

Babette Pepaj

“Dealing with FTC Disclosure Guidelines” with Brian Solis, Principal of FutureWorks and Author of several books including the newly-released Engage! and Sarah Evans, Public Relations/New Media Consultant and President of Sevans Strategy. Moderated by Erik Deutsch, principal of ExcelPR Group.

Sarah Evans, Brian Solis & Erik Deutsch

“Working with Brands (the brand/marketer’s perspective)” fireside chat with Babette Pepaj and Jessica Randazza, Marketing Manager at Digitas (a digital communications agency for KitchenAid USA)

Jessica Randazza & Babette Pepaj

It was followed by a networking mixer with more than 50 giveaway prizes including KitchenAid appliances, cookbooks and gourmet chocolate. It will also feature hors d’oeuvres from Chef Shawn Cirkiel (Parkside Restaurant), and each attendee will receive a nifty gift bag.

Thanks to KitchenAid, we gave away over 50 appliances!

Special thanks to our sponsors – Microsoft Tag and KitchenAid for your incredible generosity – our gift bags were awesome!

Stay tuned! Coming up… The Food of TECHmunch, featured blog posts from TECHmunch attendees & the Giftbag 411!

Photo credits: Stetted (green giftbags in upper right corner), SteamyKitchen and BakeSpace.

Hi! I’m Babette, the Founder of You can also find me on BAKESPACE.COM and on Twitter @BAKESPACE.

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