TECHmunch Food Blogger Conference NYC Bound

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NOTE: We moved our TECHmunch section over here —> TECHmunch Food Blogger Conference

I can’t believe it’s been six years since my last trip to New York City. I was producing and directing a TV show called Switched for ABC Family and didn’t get to see much of the city beyond what was scheduled during our shoot – a real bummer. Our meals consisted of what we could grab on the run – double bummer.

Well, this June I’m heading back to the Big Apple for Internet Week. Since this is’s second year in a row being nominated for a Webby Award (“Best Social Network” category), I thought it was about time we checked out the scene.

NYC has some great food, but it also has some of the best food bloggers. Many I look to daily for inspiration. So, it was only natural that we’d take our TECHmunch Food Blogger Conference on the road again and bring it to the Big Apple. So, on June 10th we’ll be hosting our next full day conference at the Roger Smith Hotel.

If you’re not familiar with TECHmunch, it’s a one-day intensive workshop/conference for for food bloggers. Panelist share the latest tools and tactics for building buzz, improving SEO, growing your audience and making money. We’ll also hear from brands like KitchenAid on how they listen to their community and work with bloggers.  And if that wasn’t enough.. the 6-hour intensive workshop is be followed by a networking mixer (don’t worry, we’ll post the TECHmunch signature drinks on BakeSpace soon).

Throughout there day we will be giveaway prizes including dozens of KitchenAid appliances, cookbooks, etc. and each attendee will receive a nifty gift bag (thanks to all our gift bag sponsors – more on those later with a whole slew of event photos we promise to take).

The event is being co-produced by my good friend Nichelle Stephens of Cupcakes Take the Cake. Nichelle and I met back in 2006 when I first launched Her site is the number one cupcake blog on the Web. She curates the best cupcake content on the Web and has been featured on Martha Stewart’s show.


Want to join us for the event? Tickets are still available… although, not for long!

Register for #TECHmunch | NYC in New York, NY  on Eventbrite

techmunch food blogger conference speakers

Our workshop menu will include (updated 5/12/10 – more panelists will be announced soon):

How to Leverage Traditional Media
Emily Fleischaker Multimedia Editor for Bon Appetit magazine
Kat Kinsman Managing Editor CNN’s upcoming Food Blog Eatocracy

Building your Brand – From Blog to Cookbook and Beyond
Jaden Hair of
David Leite of
Cathy Erway of

Monetizing Your Blog, Insights in Online Advertising and Working with Brands
Jessica Randazza, Marketing Manager at Digitas, a digital communications agency for KitchenAid USA
Kara Berklich Weber, VP Marketing for the Rubicon Project
Pete Spande, SVP Federated Media
Babette Pepaj Founder of

A Conversation on FTC Blogger Policy
Sarah Evans of Sevans Strategy
Erik Deutsch of ExcelPR Group

Storytelling: Connecting the Who with the What
Cathy Brooks Exec Producer & Host of Social Media Hour and her blog “Other Than That”

Building and Implementing Your PR Plan
Frani Lieberman of M Booth & Associates
Hilary Allard of The Castle Group
Erik Deutsch of ExcelPR Group

Gaining Mometum and Building Community
Kristyn Pomranz, Editor of Networks
Eliot Glazer of Buzzfeed, Urlesque

Food Trends
Adriana Velez of the Brooklyn Food Coalition
Ulla Kjaral of Goldilocks in Manhattan
Leitha Matz of and Haiku Lunchbox
Nicole Taylor of The Heritage Radio Network

Selecting Good Content & Curating Flavors
Nichelle Stephens Founder of Cupcakes Take the Cake
Kristyn Pomranz Editor Networks
Liza de Guia of

Tips on Blogging More Effectively Analytics, Scheduling Posts, Products That Help
Jessica of
Carol Cain of
Amy Cao of
Jennifer Perillo of

The Main Ingredient: Recipe Writing 101
Jennifer Perillo of

Practical SEO Tips to Build Your Blog traffic
Josh Unseth of The Jar Group
Shawn Dragaan Formerly with Digitas, Currently a freelance CEO Expert

Bringing Your Passion Offline: Food Events
Kara Masi of the Ted & Amy Supper Club
Matt Timms of Chili Take-Down
Mark Matsumoo of


Look at what we’re giving away….


Interested in becoming a sponsor? Contact us at

Got a question? You can reach us at: @BakeSpace

Join our TECHmunch Facebook Fan Page

See our Facebook Event Page

Check out photos from our last event TECHmunch| Austin

Coming soon… TECHMunch events in Los Angeles, Chicago, Tampa, San Francisco, Seattle & Indianapolis… to name a few. Sign up for alerts here if you’d like to be notified when TECHmunch will be coming to your area.


Hi! I’m Babette, the Founder of You can also find me on BAKESPACE.COM and on Twitter @BAKESPACE.

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