Sabra Brings Something Fresh to the Table

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News from Sabra.. Did you know?

Sabra Dipping Company (,) have introduced fresh lines of salsa, guacamole and Greek yogurt based vegetable dips to stores nationwide.

Sabra, best known for its wide variety of delicious hummus, is credited with inspiring millions of Americans to adopt this authentic food as a favorite.  Hummus was once a little known product outside of Mediterranean countries, but since Sabra arrived on the scene, Americans have adopted the healthy and versatile food as their own.  Initially favored as a dip, hummus is still enjoyed with crudité and chips, but has been gaining popularity as a nutritionally positive addition to many recipes.  Hummus has also become known as a wonderful alternative to other spread such as mayonnaise.  Sabra’s hummus comes in more than a dozen flavors, including Sun Dried Tomato, Spinach and Artichoke and Roasted Pine Nut.

As interest in healthy, authentic and fresh dips and spreads continue to grow, consumers welcomed Sabra’s latest offerings enthusiastically.  Inspired by some of the world’s most cherished and authentic recipes, Sabra developed fresh lines of salsa, guacamole and Greek yogurt-based vegetable dips.

“Consumers are broadening their food horizons and seeking a variety of fresh, healthy and authentic foods and snacks,” said Ken Kunze, Chief Marketing Officer for Sabra Dipping Company. “Sabra has been on trend with hummus and is now expanding into more vegetable-based snacks. What Sabra brings to the table is a fresh approach to some authentic favorites by tapping into the flavors of the world while delivering the same quality and superior taste that has become synonymous with the Sabra name. We are thrilled to give fans an opportunity to discover new taste experiences right at their table.”

Sabra Salsa Sabra launched salsa in four authentic flavors. Classic, Southwestern Style, Home-style, and Chunky Pico de Gallo salsas feature fresh cut, chunky vegetables delivering a delicious taste that results from using fresh, never processed Roma tomatoes. Sabra Salsa comes in convenient, dip-friendly, recyclable and attractive bowl making it easy to serve. All varieties of Sabra Salsas are fat free, gluten free and kosher. The Salsas can be discovered in the refrigerated section of the deli aisle at club stores and supermarkets nationwide.

Sabra Greek Yogurt Veggie Dips The delicious creaminess of Sabra’s all natural, small batch Greek yogurt is combined with fresh vegetables, herbs and spices to create a delicious new line of Sabra’s all natural Veggie Dips. These dips are available in four authentic flavors, Roasted Garlic, Spinach and Artichoke, Sun Dried Tomato and Onion & Fresh Herbs, provide a welcome, great tasting alternative to fattening sour cream based white dips. With 67% fewer calories and 88% less fat than the leading sour cream dip, this new family of dips is a great solution for those demanding great taste and high quality in fresh, all natural products.

Sabra Guacamole Sabra debuted an all natural Guacamole made fresh from Mexican-grown Hass avocados as part of the lineup.  Sabra’s take on this favorite dip features fresh avocados and a chunky texture just like homemade. Like Sabra’s other products, the guacamole comes ready to serve in attractive, dip-friendly, recyclable containers. Launching in Classic and Spicy flavors, Sabra Guacamole is all natural, gluten free and kosher and can be found in the refrigerated section of the deli aisle.

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